Learn How to Get More Patients to your Private Practice Without Spending a Lot of Money Hiring an Agency

Renzo de Almeida is a Marketer that helps doctors and healthcare providers grow their medical practice in a sustainable manner. He advises healthcare professionals on how to attract and retain new patients. Former Corporate Marketing Manager with the number 1 healthcare network in Peru with 10 clinics nationwide, 3 of them accredited by JCI – Joint Commission International. His previous experience includes international companies such as The Coca-Cola Company and SABMiller. Renzo has also been a Business teacher at Universidad de Lima, one of the top universities in Peru. He holds an MBA from Hult International Business School in Boston-USA.

When I was working as a Corporate Marketing Manager at the number one Healthcare network in Peru with 10 hospitals (3 of them accredited by Joint Commission International), Dental Center and Physiotherapy Center – I realized that Healthcare professionals were really good at their job of taking care of patients but when it came to consider business concepts such as Marketing and Consumer (Patient) Experience, it was not easy for them to embrace these topics, though the primary need was to implement effective marketing to get more patients. Therefore, I created and implemented a marketing strategy with the most effective content and tools to fill their practices with patients. The results were incredible! In some cases they were able to increase their patient load by 50%.

After speaking with industry experts in USA, UK and Australia, I realized that many healthcare professionals in other markets had similar needs. So I decided to create a course to help Doctors and Healthcare professionals in private practice, understand Marketing concepts and the use of key tools to attract more patients. The training can be implemented by themselves or someone on their team. Also it is a guidance to develop the right criteria to outsource this responsibility when needed.